A cafe on Miami Ave
Composite vignette · cafe
“The morning rush rebuilt itself in three weeks. Our regulars were already loyal, but the Wednesday-evening crowd is new, and they’re here for the stamp.”
Owner · pre-launch pilot conversation
PerkFree croissant with any drink, 7–10 AM
184
check-ins · illustrative month
62
first-time visitors
41
perk redemptions
AM
the daypart it grew
What we learned: Pick a perk that fits a time of day you want to grow. We chose mornings; we got mornings.